We have an exciting opportunity for a Marketing and Communications Officer to join the team, to help ensure effective communications to a range of audiences, with a particular focus on a teacher and educator audience.
The Marketing and Communications Officer will:
We are seeking a dynamic individual with strong digital experience, you will need to have a positive, enthusiastic approach and be used to operating in a fast-paced environment.
The Marketing and Communications Officer role exists to ensure effective marketing and communication delivery for a range of audiences and programmes.
They will raise and develop awareness of the full range of support available from STEM Learning by skilful tactical choice and use of a range of channels and approaches.
They will adhere to agreed business processes, seek continuous improvement and work with the Lead to compile evidence of effectiveness of activity for regular performance reporting.
They will work effectively with other Officers and the Leads.
They will contribute to effective cross-working across Marketing and Communications by active collaboration.
Manage and deliver marketing and communications activities:
Shape and execute integrated marketing and communications campaigns:
Deliver a suite of communications support to the STEM Learning network:
Manage own performance and collaborate actively with colleagues:
Balancing priorities and resources to achieve optimum results, reporting on effectiveness of communications activities and return on investment across different channels and activities.
Cross-working across Marketing and Communications to ensure best use of resources and alignment of approach and messages, leading to optimised promotion of STEM Learning propositions.
Maintaining rapid deployment of fresh, compelling digital content (website, email, social media) to maintain momentum and dynamism for propositions and brands.
Collaborating effectively with stakeholders: management, funders and external partners, including consortium working.
Embedding marketing/communication expertise across STEM Learning through productive working relationships with other departments, working groups and partner organisations.
Education/experience: Degree and/or relevant professional qualification and/or a track record of experience in a similar or related role, or equivalent experience acquired through a combination of vocational training and on-the-job experience, demonstrating development over time.
Knowledge and understanding: Familiarity with typical marketing/communications work practices, processes and procedures, ideally including broader commercial awareness. Operational familiarity with a range of relevant systems, platforms, tools and channels. Clear understanding of compliance and good governance in all activities.
Communication skills: Well-developed written and oral communication skills with excellent attention to detail. Good interpersonal skills, ideally able to flex communication style and delivery to the needs of the audience. Skilled at writing compelling, concise copy for a diversity of media. Ability to influence effectively at own level.
Planning and problem-solving: Experience of planning and progressing tactical work activities using initiative and judgement without unnecessary recourse to managers. Strong self-motivation and achievement focus, with proven analytical and problem-solving capabilities. Finds a way forward in challenging circumstances.
Stakeholder management: Strong customer orientation and ability to form effective working relationships with a range of internal and external stakeholders. Skilled in advancing a reasoned, evidence-led case for a course of action, and in negotiation. Effective skills in supplier selection and management.
Performance monitoring: Experience in monitoring key marketing/communication metrics, ensuring good cost control and with an ability to diagnose what is working well/less well and the creativity to think of practical operational improvements.
Personal qualities: This role would best suit someone who is positive, conscientious, circumspect and loves to get things done. Well-developed skills in assimilating complex information, making good decisions quickly and working well under deadline pressure. Able to maintain an enthusiastic manner and offer solutions, not problems.
Note: This important role will require flexibility of working pattern to manage the shifting levels of workload
The National STEM Learning Centre & Network is a key UK resource for supporting STEM teaching and learning through provision of resources, on-line and physical networking and communities and partnership with a wide range of organisations and individuals. This includes driving forward on-going development of the STEM Ambassadors and STEM Clubs programmes alongside subject-specific support for all involved in teaching STEM subjects to young people.
This role is instrumental in ensuring that all schools, colleges, employers and wider partners are aware of and able to make use of the support provided by STEM Learning, so benefitting teachers, technicians, school and college leaders and ultimately young people.
This is an operational role in a fast-paced, constantly evolving environment. The Officer will need to undertake a range of projects in parallel so that we are able to deliver high-impact marketing activities. The role will offer the opportunity for the Officer to gain strong executional experience across all areas of marketing and communications, and to learn from more experienced professionals.
The Officer will ensure that communications activities they manage are focused on the areas where they add most value. The Officer will help to equip network partners to undertake effective marketing and promotion whilst adhering to brand guidelines, compliance and best practice.